Title:
Superpedestrian
Style Frames
Title:
Superpedestrian
Style Frames
Approach:
Superpedestrian is a transportation robotics company founded out of MIT developing core technologies for micro-mobility. It introduced Vehicle Intelligence technology into the market in 2017 with its award-winning Copenhagen Wheel and set a new standard in electric bike drive systems.
The concept of amplification conveys the transformation that takes place on the rider's own efforts. The act of pedaling or propelling is given a boost of superhuman (for most) power. It is also transforming the experience of getting around in the landscape and in the city. It is using organic effort and translating it through mechanical and digital technology.
Approach:
Superpedestrian is a transportation robotics company founded out of MIT developing core technologies for micro-mobility. It introduced Vehicle Intelligence technology into the market in 2017 with its award-winning Copenhagen Wheel and set a new standard in electric bike drive systems.
The concept of amplification conveys the transformation that takes place on the rider's own efforts. The act of pedaling or propelling is given a boost of superhuman (for most) power. It is also transforming the experience of getting around in the landscape and in the city. It is using organic effort and translating it through mechanical and digital technology.
Approach:
Superpedestrian is a transportation robotics company founded out of MIT developing core technologies for micro-mobility. It introduced Vehicle Intelligence technology into the market in 2017 with its award-winning Copenhagen Wheel and set a new standard in electric bike drive systems.
The concept of amplification conveys the transformation that takes place on the rider's own efforts. The act of pedaling or propelling is given a boost of superhuman (for most) power. It is also transforming the experience of getting around in the landscape and in the city. It is using organic effort and translating it through mechanical and digital technology.
Role:
Individual Project
Role:
Individual Project
Form Reference:
Objects and forms that blend tech and nature together as well as suggesting movement and energy inspired the creation of the visuals in this piece.
Mood - Form:
Mixing a tangible feeling of the city with a cool and warm lighting contrast suggests an unreal world.
01
Color Reference:
The color palette was chosen to be split complementary in order to suggest energy is flowing through the environment and objects.
Mood-Color:
We used a slap comp technique to capture the chaos of a city under siege from outsized everyday objects, ending in the reveal that the chaos was the result of a child playing with technology.
02
© 2019 Dillon King
© 2019 Dillon King
301 520 2841
301 520 2841
301 520 2841
dillon.king@gmail.com
dillon.king@gmail.com
dillon.king@gmail.com
dillon.king@gmail.com