Title:
Superpedestrian

Style Frames

       

Title:
Superpedestrian

Style Frames

        

Approach:
Superpedestrian is a transportation robotics company founded out of MIT developing core technologies for micro-mobility. It introduced Vehicle Intelligence technology into the market in 2017 with its award-winning Copenhagen Wheel and set a new standard in electric bike drive systems.

The concept of amplification conveys the transformation that takes place on the rider's own efforts. The act of pedaling or propelling is given a boost of superhuman (for most) power. It is also transforming the experience of getting around in the landscape and in the city. It is using organic effort and translating it through mechanical and digital technology.


        

Approach:
Superpedestrian is a transportation robotics company founded out of MIT developing core technologies for micro-mobility. It introduced Vehicle Intelligence technology into the market in 2017 with its award-winning Copenhagen Wheel and set a new standard in electric bike drive systems.

The concept of amplification conveys the transformation that takes place on the rider's own efforts. The act of pedaling or propelling is given a boost of superhuman (for most) power. It is also transforming the experience of getting around in the landscape and in the city. It is using organic effort and translating it through mechanical and digital technology.

        

Approach:
Superpedestrian is a transportation robotics company founded out of MIT developing core technologies for micro-mobility. It introduced Vehicle Intelligence technology into the market in 2017 with its award-winning Copenhagen Wheel and set a new standard in electric bike drive systems.

The concept of amplification conveys the transformation that takes place on the rider's own efforts. The act of pedaling or propelling is given a boost of superhuman (for most) power. It is also transforming the experience of getting around in the landscape and in the city. It is using organic effort and translating it through mechanical and digital technology.

       

Role:

Individual Project

       

Role:

Individual Project

SD3_CB1_F1
SD3_CB1_F2
SD3_CB1_F3

       

Form Reference:
Objects and forms that blend tech and nature together as well as suggesting movement and energy inspired the creation of the visuals in this piece.

       

Mood - Form:
Mixing a tangible feeling of the city with a cool and warm lighting contrast suggests an unreal world.

       

01



Superpedestrian_Mood_Form

       

Color Reference:
The color palette was chosen to be split complementary in order to suggest energy is flowing through the environment and objects.

       

Mood-Color:
We used a slap comp technique to capture the chaos of a city under siege from outsized everyday objects, ending in the reveal that the chaos was the result of a child playing with technology.

       

02



Superpedestrian_Mood_Color

© 2019 Dillon King

© 2019 Dillon King

301   520   2841

301   520   2841

301   520   2841

dillon.king@gmail.com

dillon.king@gmail.com

dillon.king@gmail.com

dillon.king@gmail.com