Project Overview
This brand film demonstrates the technology and audio quality of Sony's Dolby Atmos sound bar. The piece was to be used as a promotional piece in stores worldwide. The creative concept was to isolate familiar objects whose sound is conducive to creating dimensional audio experiences.
I developed the concept and design, and art directed the team to produce a 3D visual experience. The piece moves the viewer through a range of spatial audio experiences demonstrating the directional audio potential of the Soundbar. To complement the in-store film, we developed an online educational companion demo clearly communicating the technology and its benefits.
